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Why Japanese?
1.Japanese want to purchase but can't do so because of language constraints.
Do you have a shopping website? Is it in English? In the world of internet, distance is not a barrier, language is.
Japanese that visit your website are disappointed as the language is not comprehensible. If they can understand your website content, they might buy something. It is will known that Japanese have a strong purchasing power, evident from the economic growth, so don't miss "this" chance!
Website in Japanese will open up a new market.
Japanese are your prospective customers.
2.Number of Japanese going abroad is increasing!
Do you have a website? Although your topic is regional, it can be value to a global audience. What if someone from Japan visiting your hometown, looks for a local restaurant? You might also want to expand your site to provide more generic information that would appeal to a more global audience.
Japanese are one of the most important consumers in the world. Every year the number of Japanese going abroad is increasing.
Why is the number of Japanese going abroad increasing?
The first reason is a prosperous economic growth.
The second reason is an increase in the number of retired people..
Why is the number of retired people increasing in Japan?
Birth rates in Japan after World War II peaked between 1947 and 1949, when 2.6 to 2.7 million babies were born annually. They are collectively called dankai (mass) generation. They will reach retiring age by 2010 as most Japanese companies have an age-limit system for retirement, generally 60 years.
Retired people generally have time and wealth on their hands. They want to experience new things -- some want to live abroad, or some want to cruise around the world. Their desire for ever more intellectual curiosity runs strong.
Moreover, the children and grandchildren of the retired people might also be your customers like to take their children and grandchildren along with them on their trip. This can make both the older and younger generations your customers.
Market in Japan
Japanese market have constantly been trying to procure retired people as customers. Tourist agencies in Japan have been continously introducing plans of luxurious tours for them that are quite popular. Now is the chance!
If you have information in Japanese, they will be interested in you.
They will visit your country.
They will purchase your products.
They will use your service.
If you have a Japanese site, you can advertise effectively with long lasting results.
Japanese are your prospective customers.
3.Japanese are flexible enough to accept change.
Pay and Consume --- a common Japanese tendency.
Japanese are flexible enough to accept new ideas and services. For example, yoga, LOHAS, and slow food...which were unfamiliar earlier, but are quite popular nowadays. Things that are common for you might be NEW for Japanese. Why not introduce your products or present new ideas to them? This is a huge business oppotunity.
Remember, Japanese are your prospective customers.